The Benefits of Click & Collect

An Attractive Delivery Option

With click & collect, retailers have a golden opportunity to drive store footfall and enhance the buying experience through relevant upselling and convenient try and return options.

Click & collect is also convenient if your customers can’t be at home to receive their delivery. Instead, they can choose to pick up their parcel at a PUDO (Pick Up and Drop Off) point near them.

In addition, click & collect is an attractive option in the online checkout with its free or reduced price point due to lower freight costs.

For pure players who don’t have brick and mortar stores, click & collect is still an attractive delivery option, as you can team up with high traffic stores like supermarkets to offer your own click & collect service.

In Times of Disruption Comes Innovation

IMRG research shows that the percentage of shoppers preferring click & collect dropped from 17% to 13% from 2019 to 2020.

At the same time, 72% of respondents said there is usually someone at home to receive parcels, compared to 56% in 2019, illustrating why this behavior has changed.

Despite facing significant challenges, retailers have innovated in the face of the disruption caused by Covid-19.

We’ve picked out three noteworthy examples of click & collect deployments in 2020, illustrating the fulfilment channel’s flexibility in a global pandemic and its likely longevity beyond the current health crisis.

Adding an in store click and collect option to your online checkout gives your customers a convenient way to pick up their orders at a time that suits them.

The White Company

In November 2020, The White Company launched a ‘call & collect’ service, allowing shoppers to phone an order in to a local store, before collecting the same day once staff had prepared it.


Next established three collection pods in Morrisons car parks in 2020. Many brands use supermarket chains as pick-up or returns locations due to their high footfall.

Clas Ohlson

In the fall of 2020, Clas Ohlson ramped up its collect in-store service with a new parcel locker pilot which automates much of the parcel handling in store. Also, it is aligned with Covid-19 standards, as it eliminates human contact.

Next: The Benefits of Click & Collect

Sign up for our newsletter

Sign up for our newsletter and stay updated on the Consignor platform as well as news and trends in the delivery industry.