Consumers Demand Delivery Options

Fast, Free and Sustainable

If your online shop doesn’t have enough relevant delivery options in the checkout, 50% of online consumers will abandon their basket.

According to ecommerce company Shopify, consumers demand fast, free and sustainable delivery options. Globally, 64% of consumers want their orders shipped for free and 67% of U.S. consumers expect either same, next or two-day delivery, while 72% of global consumers want brands to use sustainable packaging. 

Offer Free Shipping in a Financially Sustainable Way

The number of brands offering free shipping has increased 5.3% since the pandemic began according to Shopify. In order to offer free shipping while maintaining profitability, online shops are setting free shipping thresholds. 65% of consumers check these thresholds before adding something to their basket.

Some examples of financially sustainable free shipping strategies you could use are:

• Free shipping as a marketing stunt - e.g. free shipping to new or loyal customers. • Free shipping built into the price – shipping is included in the price of the product. • Free shipping through subscription – free shipping for customers with a membership. • Free shipping as a campaign – free shipping for Christmas, bank holidays etc.

Environmentally Conscious Consumers are Torn

Consumers are torn when it comes to sustainable delivery, as 50% of consumers report a willingness to pay more for “environmentally friendly” products or services. However, when it comes to sustainable delivery options, 73% of consumers will not choose an eco-friendly delivery option if it costs more. Either way, it’s important for you to look at ways to reduce your own environmental impact, without passing the costs onto your customers.

0%

Of online consumers will abandon their basket if unhappy with the choice of delivery options

5.3%

Increase in brands offering free shipping

0%

Of consumers will pay more for enviromentally friendly products or services

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