Communication and Tracking is Key
Meet your Customers' Expectations
According to a survey commissioned by Infor and conducted by YouGov, 78% of consumers expect to receive status updates on their orders when purchasing goods and may switch brands if the last mile delivery experience fails to meet their expectations. That's why providing tracking updates at every stage of the delivery process is key to keeping your customers happy and reducing the number of WISMO calls.
It's All About Trust
Ecommerce Expert Arne Andersson emphasizes the importance of building a relationship of trust between consumers and retailers by giving the consumer a sense of control of their order through regular track & trace updates.
Ultimately, updating customers through regular delivery notifications helps to keep them loyal and increase your sales.
Delivery notifications present a golden opportunity to promote your brand and products to a highly engaged audience.
Here are some tips to help you turn your parcel delivery updates into a powerful marketing tool.
Turn your Delivery Updates into a Powerful Marketing Tool
1. Embed your Brand Identity
Use your logo and brand colors to clearly show the sender of the update.
2. Choose your Promotion Wisely
Less is more – don’t confuse the recipient with too many promotions in one notification.
3. Provide a Personal Touch
Segment your subscribers (by age, sex, location etc.) and send tailored promotions that resonate with each group.
4. Use Triggers for Different Promotions
Use events such as shipped from warehouse, received at terminal etc. to trigger different promotions.
5. Promote your Social Media Channels
Invite recipients to follow you on social media and encourage them to become brand advocates.
6. Mobile Optimized
Most emails are being read from a mobile device, which is why notifications should be mobile optimized.